Core Branding Partners

Aug 25, 2021 | Uncategorized

The Fayetteville Cumberland County Branding Committee consists of key community organizations who recognized that their promotional materials and messaging often overlapped and were disconnected from one another. After data research, public forums, and internal collaboration, they created the Can Do Carolina brand for the region and refreshed their own organization’s branding. Together, the partners will strive to expand the brand throughout more organizations in Fayetteville and Cumberland County. The organizations below were the first to adopt the new Can Do Carolina branding. We would also like to thank Can Do Coldwell Banker, the Crown Complex, Healy Wholesale, and the Tourism & Development Authority.



The City of Fayetteville’s mission is to provide service that makes Fayetteville, North Carolina a better place for all by ensuring that the City is financially sound, provides a full range of quality municipal services that are valued by its customers, and delivered by a dedicated workforce in a cost-effective manner. In addition, it is the City’s intention to have well-designed and well-maintained infrastructure and facilities. Learn more.


Cool Spring Downtown District
The Cool Spring Downtown District Inc. is a charitable, nonprofit corporation formed in 2017 to create and sustain an arts and entertainment district located in downtown Fayetteville, North Carolina, as a vibrant center of artistic, cultural, civic, and commercial activity. The Cool Spring Downtown District itself—Fayetteville’s growing destination for art and entertainment—is a 0.55 square mile district in the central core of the city. Learn more.


Cumberland County, North Carolina
Cumberland County’s mission is to provide quality services to our citizens while being fiscally responsible. Their vision is to grow as a regional destination for employment, economic development, commerce, and cultural pursuits. Learn more.




Fayetteville Area CVB
The Fayetteville Area Convention & Visitors Bureau (FACVB) strives to be the leading destination authority by supporting and marketing the Cumberland County branded visitor experience and advocating community tourism benefits. Their mission is to position Cumberland County as a destination for conventions, tournaments, and individual travel. Learn more.


Fayetteville Cumberland County Arts Council
The Fayetteville Cumberland County Arts Council has served as a link between artists, arts and cultural organizations, and the greater community by administering programs in partnership with a variety of local agencies that enhance community and economic development, stimulate tourism, reinforce child education, and enhance the cultural identity of the arts and entertainment district. Learn more.


Greater Fayetteville Chamber
The Greater Fayetteville Chamber serves as a catalyst in growing a healthy business community through our advocacy of business-friendly public policy, fostering of diverse innovative business initiatives, and delivering valuable programs and services to our members—all made possible through strong collaborative partnerships. Learn more.