Kim Hasty Joins FCEDC Team as Communications Director

May 17, 2022 | Press Releases

Contact: Kim Hasty, Director of Communications
Phone: 910-500-6402


FCEDC Welcomes New Director of Communications
Kim Hasty Joins Fayetteville Cumberland Economic Development Corporation Team


FAYETTEVILLE, NC – Fayetteville Cumberland County Economic Development Corporation is pleased to announce that longtime journalist Kim Hasty has been named Director of Communications, which will allow Maarja Hightower to move into the position of Director of Marketing.

“I’m proud to join a team that has exhibited proven success in fostering a sense of pride and unity in our community,” Hasty said. “I am grateful to have had the privilege of sharing the good stories of our community for many years, and I look forward to continuing to tell those stories in this exciting new capacity.”

Hasty graduated from the University of North Carolina School of Journalism in Chapel Hill in 1982. She began a long career with The Fayetteville Observer in the sports department, then went on to become a lifestyle columnist and editor of Sunday Life magazine and was a multiple winner of N.C. Press Association awards for writing. She went on to serve as Director of University Relations at Methodist University in 2018 and as editor of CityView Magazine in 2020.

Hightower joined FCEDC in July 2021 as Director of Communications but has an extensive background in marketing. She has more than 18 years of experience spearheading communications and marketing initiatives for national and global organizations. She holds a Bachelor of Science degree in contemporary media and journalism from the University of South Dakota and a Master of Business Administration degree in leadership and organizational theory from the University of South Florida.

“We are excited to grow our talented team,” said FCEDC President and CEO Robert Van Geons. “Our staff is dedicated to effectively communicating the positive momentum our community is building. We are grateful for the opportunity to continue to promote Fayetteville-Cumberland County as a premier business location.”

More information about FCEDC and recent announcements can be found at




ABOUT FCEDC: The Fayetteville Cumberland County Economic Development Corporation is a public-private partnership designed to enhance job growth and prosperity in the region by attracting new industry and growing and retaining existing industry. FCEDC works daily to help strengthen our economy and diversify our community tax base. Successful projects would not be possible without the ongoing support of the City of Fayetteville, Cumberland County, and community partners. Learn more at