By Teri Saylor
Business NC
October 2021

Fayetteville and Cumberland County’s recently unveiled brand—Can Do Carolina—is more than just words. It’s action, thanks to modest living costs, amenities, educational institutions and economic opportunity. “We are a 350,000-person county with business and industry, history, arts and culture,” says Robert Van Geons, president and CEO of Fayetteville Cumberland County Economic Development Corp.

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