Fond du Lac County Economic Development Corporation (FCEDC) received today a Gold Excellence in Economic Development Award for its Innovation at Work marketing campaign in the category of General Purpose Promotion for communities with populations of 25,000 - 200,000 from the International Economic Development Council (IEDC).
The honor was presented at an awards ceremony on Tuesday, October 2nd, during the IEDC Annual Conference, which is being held September 30 – October 3 in Houston, Texas.
"We recognize FCEDC for creating innovative and successful strategies to promote economic development in this period of global recovery,” said Jay Moon, IEDC chair. “Our awards honor organizations and individuals for their efforts in creating positive change in communities. FCEDC demonstrates that they are at the forefront of the economic development profession and are using cutting-edge, effective practices that can be replicated in other communities."
This video-in-print project is an effort to showcase FCEDC’s in-depth study on the area’s seven targeted industries. From cow-carousels that improve milking efficiency to the unique generation of renewable power, innovation is at work in Fond du Lac County, Wisconsin.
“We knew if we are going to talk about innovative businesses in Fond du Lac County, the campaign must be presented in an innovative and creative way,” said Jacqui Corsi, Director of Marketing at FCEDC. “The videos were the feature and the catalyst to drive traffic and inform participants about market opportunities in Fond du Lac County. This valuable information needed to be received in a format that would stand out, was not a throw-away piece, and would have a high impact.”
The video-in-print piece showcases six videos, each one representing a different industry. The high-impact piece was sent to 103 specifically chosen site selectors. The study is displayed in easy-to-read, multi-page colorful flyers that show thriving supply chains and the market opportunities available.
FCEDC accomplished its goal of standing out with a tremendous response from site selectors who received the video-in-print. FCEDC answered a request for a shovel-ready project shortly after the brochure was received and has shared the methodology with about 20 economic developers.
Steve Jenkins, CEcD, FCEDC President said it is an honor that the IEDC recognized FCEDC for innovation in a community marketing piece. “We will continue to strive for excellence in all approaches to promote prosperity and economic growth for Fond du Lac County,” Jenkins said.
IEDC's Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. These awards honor organizations and individuals for their efforts in creating positive change in urban, suburban, and rural communities.
In 2010, FCEDC received an Excellence in Economic Development Award for Mercury Marine Consolidation/Retention Project in the category of Business Retention and Expansion - Single Event for communities with populations of 25,000 – 200,000 from the International Economic Development Council (IEDC).
About the International Economic Development Council (IEDC)
The International Economic Development Council (IEDC) is the world’s largest independent non-profit membership and research organization devoted exclusively to the field of economic development. IEDC helps economic development professionals create high-quality jobs, develop vibrant communities and improve the quality of life in their regions. Serving more than 4,400 members, IEDC provides a diverse range of services including conferences, professional development and certification, publications, research, advisory services, and legislative tracking. Visit www.iedconline.org.
About Fond du Lac County Economic Development Corporation (FCEDC)
FCEDC offers services to existing business and business start-ups within their service region. They also provide services to businesses considering an expansion project or to locate to Fond du Lac County. For more information about FCEDC and its services, please visit www.fcedc.com. The mission of Fond du Lac County Economic Development Corporation is to improve the economic well being of the businesses, communities, and residents of the county via business attraction activities, existing business development, entrepreneurial services, community preparedness and consultation and workforce development.